Traffic, traffic, traffic.
You hear it blasted across the airwaves, you hear it from the one corner of the intersphere to the other.
With good reason.
It’s the life blood of your online business!
But the question that always bombards everyone, is…
How the heck do I get more traffic?
The answer to that question is pretty easy… you buy it.
But the problem is when you can’t afford to buy it, or don’t know whether the person you’re buying it from is reputable.
There’s no monitoring of web traffic for quality control, and there’s so many different types of traffic available that it can be mind-bending to try and know where the hell to go to get it.
If you don’t want to spend money, which is fair enough, then what the hell are you going to do?
I’m going to be covering it all this week ;)
Before we can start though, I’ve got to ask you a question:
Can you afford to spend money on traffic or do you need it free?
It’s an important question, and you’re answer is going to determine which channels you start using to generate traffic and how long it’s going to take.
Before you answer it though, make sure you understand this…
If you can’t afford to buy traffic, it will take time to build it up
And by time, I mean months, not days or weeks.
You cannot get high quality traffic in any volume instantly, without paying for it.
Make sure you understand that.
It can’t be done.
I don’t care what any promotional material tells you. Yes, products can help when implemented correctly, but they’re not miracle machines.
Good, free traffic takes time to build.
So now think carefully about your answer to the question above. You’ll also need to consider whether time is important to you or not.
Can you wait a few months to start getting some traffic, while working hard at generating it, or do you need to get it now?
Whatever your answer, it’s going to be a balance of cost and time.
Nobody else can answer it for you. Sit down with a pen and paper and do some maths.
Of course, you can do both. There’s no reason you shouldn’t, unless you’re short of time in the day to put the work in.
Because make no mistake, you’re going to have to work whether you’re paying for traffic or getting it free!
What forms of traffic generation are there? Some ways of generating free traffic are:
Use aggregator sites
Network and discussion groups
Reach out to influencers
And here are some of the paid methods of generating traffic…
Social media advertising
As you can see, there’s no shortage of ways to generate traffic. We’ve already discussed that there is going to be a time and cost implication with any of them, and you need to decide what’s best suited for your personal situation.
When it comes to quality… there is high quality and low quality.
That’s what folk will tell you.
Heck, that’s what I said earlier in this email.
But it’s not strictly true.
When you see somebody lamenting the fact they bought traffic from someone and it was low quality, chances are that what they really mean is…
I didn’t manage to convert the traffic into any leads and/or sales
That’s a very different thing.
The next person may come along, use the exact same traffic source, and make a killing.
Why would both these people get different results?
Because one of them has understood that they need to learn how to convert the traffic source they’re using. The first person has just gone ahead, bought a load of traffic and expected to make a return from it.
So understand this…
The Most Important Thingamy To Understand With Paid Traffic
You MUST learn to convert your chosen source of paid traffic
This is mission critical!
If you decide to use paid traffic then you’re going to have to learn how to make it work for you.
Which means you’re going to have to budget for testing. During this testing period you won’t be making a single cent. It’s a learning curve. There’s no way around it, you’ve just gotta do it if you want to make it work.
Understanding this from the beginning will prevent you from being one of the crying forum posters who always seem to be banging on about how shit every source of traffic they try is.
Ever ask them to show you an example of their landing page and offer?
Try it. You’ll be shocked at what they’re trying to get to work!
But right now you need to decide whether you’re going to opt for the free route or the paid route.
And I’ll leave that decision with you.
If you’re a subscriber then the rest of the week is going to be looking at these types of traffic (both free and paid), how to use them, which I prefer, and how to make your life as easy as possible while using them ;)
If you’re not a full subscriber, then are you crazy!?
You can join here for just five bucks and get four emails every single week.
The Online Hustle
P.S. Even though this is an email, you can click the comment button to leave me a message, or hit the share buttons to tell your friends about it. If you enjoy reading, please let others know.
P.P.S. Still not sure about becoming a full subscriber? Here’s what Rita has to say:
Who ever signed up for your newsletter are sure getting their moneys worth.
I save your emails, because then I can look back and see what you wrote us previously.