The Five Steps To Success

1... 2... 3... 4... 5... and you'll be better than 99% of everyone else online!

Why do you want to make money on the internet?

I’m guessing that it’s to… make more money!

Pretty bloody obvious really Michael, WTF are you asking us that for!

Because it’s pretty bloody important, but nobody ever talks about it.

So guess what?

I’m gonna be talkin about it right now, because I want you to make money online, and if you’re already making money online, then I want you to make more of it.

But you’re not going to do that if we don’t start here…

The way you think is important…

If your primary focus is to just make money, then unless you’re very special, you’re not going to.

In my life I’ve only ever met a handful of people who can make money purely because they want to.

I sure as shit can’t!

It may look like the successful people you know are making lots of money purely because they want to, but most of the time if you asked them (and they replied honestly) you’d find that wasn’t the case.

So you’ve got to start here…


That’s the first thing.

If you’re not interested in what you’re doing, then you’re not going to be successful.

I believe this 100%.

It’s also why, I personally think, most people who try internet marketing fail.

Here’s the usual route…

  1. I need some extra money

  2. Google how to make money online

  3. Try some paid surveys and find they don’t work or make enough

  4. Google again and find some courses

  5. Buy into a course

  6. Course shows you how to make money by promoting the course you bought through blog, email, social media etc.

Does that sound familiar?

Don’t worry, it’s the same route 99% of people take when they first get started.

But here’s the kicker… it’s not going to work.

And it’s not going to work for one MASSIVE fundamental reason:


How the heck can you promote a course about how to make money online, if you don’t know how to do it yourself.

It works wonders for the vendor of the course, they’re selling a course to you, and that course is showing you how to make more sales for him (or her).

Whether you make any sales doesn’t make a difference to them, most people won’t, but the few who manage to finish the course and be successful will make them a lot of sales and give them the testimonials they need.

So let me give you the right way of doing it. The way that’s going to make you successful. The way that’s going to make you happy.

Step One

Start simple.

Stop yourself thinking about money, and start yourself thinking about this:

What kind of lifestyle would you like to live?

Do you really want millions, or would you rather have enough working as few hours a day as possible?

Personally I don’t need millions, and I’m going to tell a story to my subscribers tomorrow of how you can make millions if you want, and why you probably don’t.

If you start online before figuring that out, it ain’t going to work. Trust me when I say… start there!

When you seriously think about this, it won’t take long to make a decision, and it may surprise you.

Step Two

Answer this one question…

What do you love?

I’m not talking about your family or friends. I’m talking about what you love do. It may be gardening, cooking, dogs, cats, building, DIY, computer games, books, travel, cars, the list is literally endless.

Write the things you love down in order of what you enjoy most to worst.

Whatever’s at the top of the list is your niche.

And remember this… if you try to make money online with something you don’t love and don’t know, you WILL fail.

I don’t give a fuck what anybody else says, take it from someone who ‘s experienced it (more than once).

Believe me, you can make money online from anything.

So now you’ve decided:

  1. What lifestyle you really want

  2. What you love doing the most

With those two simple decisions you’re way ahead of most folk that jump in online without deciding them.

Don’t mistake simplicity for not being important. They’re incredibly important decisions.

Step Three

Now you’ve got to decide what content you enjoy producing. The options are:

  • Written

  • Picture

  • Video

  • Audio

Everything online is about content in some form. There are other types of content to the above, but focus on these primary ones.

Only choose one.

More than one is too much, and don’t think you can cram it in, I promise you can’t.

Remember, you’re going to have to be creating content almost every day, so make sure you choose a type of content you’re very comfortable creating. Don’t choose one that you think is going to be better to promote.

At the moment you don’t want to focus on what’s best to promote or what’s best to make money, because here’s the truth that most “system” sellers won’t tell you…

…you can make money from any type of content, there’s no better or worse, it’s all about how you use it.

And I’m going to show you how to use all types, so you don’t need to worry about that ;)

Step Four

Yes, there’s yet more bloody decisions to make. In fact, most of this newsletter’s dedicated to the decisions that need to be made.

And like everything in life, preparation is key!

The decision that you need to make now is:

What’s more important first, building a brand and following, or making money?

This decision’s going to determine the strategy and medium you’re going to use to achieve your goal.

Whatever you decide is going to be the focus for a while, so spend some time considering it carefully. You don’t want to change your mind on this half-way through the process.

Take your time making the decision and then set it in stone.

Step Five

The final step is going to be the hardest. It’s imperative that you MUST understand this:

You’re not going to make money overnight, next week, next month

You’re in a long game.

If you need money overnight, building an online business is NOT what you want to be doing. You want to go and get a part-time job.

Yup, you can get a part time job online depending what skills you have, or you can get one offline.

But make sure you understand that building up a following and a subscriber base takes both time and money.

It doesn’t have to take a lot of money, but the general rule is that the more money you have to spend the less time it will take (assuming you spend the money correctly).


Man you’ve done well.

You’ve decided…

  1. What lifestyle you really want

  2. What you love doing the most

  3. What type of content you enjoy making the most

  4. Whether you want to start by building a following or income

  5. You’ve understood the most important rule

Here’s what happens next for subscribers:

  • Tomorrow I’m going to share how you can make millions and why you probably don’t.

  • Thursday I’m going to show where to start, whatever content type you’ve chosen, and how to get started for $0.00

  • Friday is going to be friggin exciting, because I’m going to get you sharing your content, like a pro, even if you’ve never done it before!

If you’re not yet a subscriber and like what you’re reading, you can join by hitting the button below and get an email every day, Tuesday to Friday, for less than one coffee a month.

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I’ll see you all tomorrow


The Online Hustle